Software isn't like anything else. Selling software isn't like selling toasters, cars, food, or financial products.
Software is absolutely distinctive in how it generates value for business customers. Without proper guidance, prospects DISCOUNT the WORTH of software -- or they don't buy at all.
To win, TRAIN EXCLUSIVELY to sell software to business.
Software sales operate at the pinnacle of difficulty. You can't bolt-on a generic, everyday, conventional sales process to a B2B software sale.
There are more fragile, moving parts in a business software sale than in any other sales environment. Handled incorrectly, prospects PERCEIVE the sale as far too RISKY to accept.
TRAIN with the COACH that’s DONE YOUR JOB and MORE.
Software customers require constant service. Selling software to businesses isn't a one-and-done proposition.
Companies that rely on your business software require more time and attention than any other commercial customers. If you can't ALIGN your customer's interests with your own, you will LOSE the business.
TRAIN to succeed at EVERY STAGE of the revenue funnel.